@kentsports: Under Armour nailed this campaign after Ferran Torres’ game winning goal in their boots #sportsbusiness #worldcup #fifaworldcup #tiktokcampaign #soccertiktok

KentSports
KentSports
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Region: US
Thursday 23 July 2026 22:15:56 GMT
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jendawg77
JennDawg :
Under Armour, Levi’s, Heinz…. These companies are getting sassy.
2026-07-24 01:25:49
1513
jurseysure
Jursey :
“The boots of a champion don’t come in pink” just sounds really sexist. Couldn’t come up with a better tag line. Like “winners don’t need to fit in”
2026-07-24 02:28:02
5550
sleepyboruto
che :
ngl i never once cared what brand cleats they had on.
2026-07-24 02:53:00
16047
renaepickeditup
Renae :
Caption was trash though
2026-07-24 03:46:06
2265
nanafantasy2
jake :
the reason why under armour never breaks through is because they get really amazing opportunities like this one and ruin it entirely with a shitty lazy and lame caption like that
2026-07-24 11:35:27
866
sam334644
Sam :
"This sounds sexist" It's sexist to assume pink is only a colour for girls.
2026-07-24 18:57:17
116
d_kakembo
Kakembo :
Poor caption I’m sorry. Could have been more iconic and focused on themselves.
2026-07-25 07:50:44
15
amart214
Giga :
& the Under armor stock market stayed exactly the same 🔥🔥
2026-07-24 02:33:57
1552
tiktektaktuktok
Stefan S. :
should've been Depay smh
2026-07-25 15:34:00
0
notslim_kinda_shady
NotSlimKindaShady :
And they had to make a cheap shot with the pink. What were they implying with that caption? They could’ve gone a million other directions: do not conform; in a sea of pink be whatever colour you choose to be… but no, let’s leave a bad after taste on everyone’s mouth after reading it
2026-07-24 17:24:43
26
myemaodpgr0
2026007 :
Still never buying underwhatever
2026-07-24 02:42:38
844
its_lacosta
𝐿𝓊𝒾ꜱ✞ :
Under armor cleats when I watched the game stood out the most because they were not pink like any other 😭
2026-07-24 00:34:57
6154
adammason_
Adam Mason246 :
I only time my attention is drawn to a players boots is when they match colour with their socks. Olise is fire at doing this and it looks 10000x better than anything else
2026-07-25 11:23:57
0
according2frank702
according2frank702 :
I was wondering why they all had pink shoes
2026-07-24 05:42:28
26
fuldrwl
Fuldrwl :
I noticed the cleats in the game due to the color shift on the inside and outside. When they run it’s looks like they have two different shoes on.
2026-07-24 16:40:23
11
emilyisreallytired
Emilyisreallytired :
It’s kind of strange that none of the athletes reached out to their sponsors and were like, “hey the Nike and Puma guys also just rolled up with pink cleats…”
2026-07-24 01:41:21
391
justhere7470
justhere747 :
Genius marketing
2026-07-24 03:03:15
66
jey459821
jey459821 :
“Chat GPT, what will make our boots stand out for the World Cup?” - Nike and Addias probably
2026-07-24 01:33:35
174
pvalue6
pvalue :
Eh idk I liked the pink and it did stand out, even more when I realized many were wearing the pink. I initially thought it was because Mexico was hosting and their national color is Rosa Mexicano
2026-07-24 02:32:36
40
kreislauf8
Kreislauf :
Sounds sexist AF
2026-07-24 14:21:00
19
ggjerron
Ggjerron :
He definitely got a bonus for that
2026-07-24 03:33:58
11
lilguta
Iancu Rasta :
Im sure adidas was so sad that both teams that made it into the final had adidas kits and ferran scored using under armour cleats that nobody noticed
2026-07-24 09:01:39
23
mikestanoda
stanoda :
Meanwhile there’s no logo on those cleats so the branding opportunity is dead😭😭
2026-07-24 03:23:37
11
user601367122
Ahmed :
no amount of marketing will ever make me buy under armour
2026-07-25 01:16:04
11
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