@theangrydesignerpodcast: Creativity doesn't come first. That's probably the opposite of what most designers expect to hear, but it's true. Once you understand what's actually broken, the ideas become much easier to find. Maybe the answer is a new logo. Maybe it's stronger messaging. Maybe it's better positioning, a different audience, or maybe the client simply asked for the wrong thing. Great design starts with understanding, not decorating. #designtok #graphicdesigner #designthinking #designer