@wakeup.with.purpose: WHY 10% SPECIFICALLY?: Unlike other brands that hide their Nano-Hydroxyapatite percentages, our toothpaste contains the full 10% Nano Hydroxyapatite—the optimal amount concluded my most scientific studies. Too little is ineffective, and too much nHA starts to aggregate (or "clump" together) also reducing efficacy. @Mouthology #healthyteeth🦷 #teethcare