@theventure: This guy built a sauna in his backyard and turned it into a $20 million empire 🧖💰 In 2013, Robbie Bent's startup collapses after burning through $20 million. He sells his car, moves into his parents' basement, and spirals into addiction. He moves to Israel for a fresh start, and too broke to fly home for Christmas, he signs up for a 10-day meditation retreat, where he finally understands his drinking problem. In 2019, Robbie fills a bucket with 60 pounds of ice in his backyard, lights a fire, turns on beautiful lights, and other people start showing up. By winter he converts his garage into an underground sauna and ice bath, and gets his first thousand members by word of mouth. ✓ Turns the sauna into a nightclub instead of a quiet wellness room ✓ Packs stressed bankers and lawyers into a 200-degree room, then plunges them into freezing water ✓ Sends them out feeling better than any bar ever made them feel ✓ Self-funds the first Othership in 2022 with $2 million, and it's profitable in month one Startup collapses, hits rock bottom → finds himself at a meditation retreat → a bucket of ice in the backyard → turns cold plunges into a nightclub → first thousand members by word of mouth → four locations and $20M raised. Sometimes you win by giving people the feeling they were chasing at the bar, somewhere better. What everyday ritual could you turn into an experience people actually crave? 🤔 #Business #Othership #Wellness #Success #Entrepreneur @Othership

The Venture

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Saturday 25 July 2026 17:01:51 GMT