@mirvathusseinibnouf:

Mirvat Hussein Ibnou

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Sunday 26 July 2026 06:44:31 GMT

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If you asked an investor who's most valuable in a company, you'd probably expect the answer to be the CEO. Not always. For many businesses, the most valuable people are the head of sales and the team responsible for customer acquisition. Why? Because great salespeople don't just know the product, they understand the customer, the buying process, the distribution channels, and what actually drives revenue. And before investing in a company, one of the smartest questions you can ask is: Can this business reliably acquire customers at a profit? That's why experienced investors often look at metrics like customer acquisition cost (CAC) and return on ad spend (ROAS) before almost anything else. A great product matters. But without sales, marketing, and profitable customer acquisition, even the best products struggle to survive. Who has more impact on a company's success: the CEO or the head of sales? Watch the full episode on YouTube. Link in my bio! #SalesLeadership #BusinessGrowth #CustomerAcquisition #Entrepreneurship #MarketingStrategy

If you asked an investor who's most valuable in a company, you'd probably expect the answer to be the CEO. Not always. For many businesses, the most valuable people are the head of sales and the team responsible for customer acquisition. Why? Because great salespeople don't just know the product, they understand the customer, the buying process, the distribution channels, and what actually drives revenue. And before investing in a company, one of the smartest questions you can ask is: Can this business reliably acquire customers at a profit? That's why experienced investors often look at metrics like customer acquisition cost (CAC) and return on ad spend (ROAS) before almost anything else. A great product matters. But without sales, marketing, and profitable customer acquisition, even the best products struggle to survive. Who has more impact on a company's success: the CEO or the head of sales? Watch the full episode on YouTube. Link in my bio! #SalesLeadership #BusinessGrowth #CustomerAcquisition #Entrepreneurship #MarketingStrategy

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