@davidjwoodb2b: 𝗬𝗼𝘂𝗿 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝘄𝗵𝗮𝘁 𝗵𝗮𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱. They do not tell you whether you are doing enough today to create better results next month. One of the biggest lessons I wish I had learnt earlier was to track the actions that drive growth, not just the financial outcomes they eventually produce. That means measuring things such as prospecting, calls, conversations, follow-ups, proposals and dormant customers reactivated. Revenue is a lagging indicator. These activities are the leading indicators that influence it. When you consistently track and improve the right actions, the numbers on your P&L, balance sheet and sales reports should follow. Watch the video and ask yourself: Which business-building activity should you be measuring more closely?

David J Wood

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Monday 27 July 2026 07:34:39 GMT