@crea8torium: What does it take to build a star? Pulling from his years of working with artists and brands, and everything he has learned from building systems, culture, structures, and big visions, Alex breaks down some of the most important things he would pay attention to if he had just one year to build a talented artist into a star. In this episode, he talks about the things that really matter when you are trying to build a brand that will last. The choices you have to make, the people you need around you, the kind of support an artist needs, and the work that goes on behind the scenes that most people never get to see. This conversation is about vision, strategy, leadership, consistency, and the discipline and resilience it takes to build something for the long term. Watch the full episode on YouTube. Listen on Spotify & Apple Podcasts: @crea8torium