@wsetglobal: How do you create an entirely new drinks category from scratch? Join us for this FREE webinar with Hendrik Giersiepen, R&D Director at Casa Lumbre, as he shares the story behind Almave, one of the world's first non-alcoholic agave spirits. Discover the creative vision, technical innovation and commercial challenges involved in bringing a new category to life. Sign up now: https://bit.ly/3RyRNH0 #agave #lowandnoalcohol #alcoholfree #globaldrinkseducation #wset