@build_in_public: This is Red Bull's secret to Search Engine Optimization: Viral events, viral stunts. They get so much press from this, so many backlinks. Red Bull has a domain authority of 93 out of 100. That's just one less than Forbes. They have the same DA as HubSpot. The top publications in the world write about Red Bull because of crazy events just like this. #searchengineoptimization #seo #linkbuilding #backlinks