@amber.figlow: The prettier your content strategy is, the less likely you are to actually use it. You spend three hours making it beautiful in Canva, you pick the fonts, you add the brand colors, it looks like something worth framing... and then it feels done. You checked the box... you made the thing... you can move on. Except a content strategy is not just a deliverable. It's not something you make and hand in. It's a decision-making tool that's supposed to be open every single time you sit down to create something, which means it needs to be so frictionless to access that opening it costs you nothing. Mine is a plain markdown file, and there is nothing beautiful about it. Your girl is not winning any design awards with it, that's for damn sure. But I reference it when repurposing my content in Claude, because the tool is constantly looking at it, and I also have easy access to view it where I am ALWAYS creating content. So if your content strategy lives inside a PDF you have to hunt for, or a Canva deck you have to open a whole separate app to see, you've already made it harder than it needs to be.

Amber | Content Strategy

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Wednesday 29 July 2026 13:51:46 GMT