@simonbeard_official: A basic magnesium supplement just did $46 million on TikTok Shop. 15,600 affiliates, 50,000 shoppable videos, paying creators 25 percent commission. But here is the data that tells the real story. The top 100 creators out of 15,000 generated almost two thirds of the entire $46 million. 50,000 shots on goal to find the ones that print. And that is not even the full picture. The TikTok halo effect is driving 40,000 units a month on Amazon at full price because people discover it on TikTok and buy it there. One hero product, width of content, more angles than anyone else. The new shelf space is not a website with a thousand SKUs. The new shelf space is content.

Simon Beard

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Region: AU

Thursday 30 July 2026 09:06:20 GMT