@beardpreneur: Your Facebook ads were crushing and then fell off a cliff. That's audience fatigue, not a bad ad. Watch your frequency — once people have seen it 4, 5, 6 times your click through rate drops and your CPM climbs. Fix it with new angles and themes, not a new bid. What's your frequency sitting at? #facebookads #metaads #mediabuyer #digitalmarketing #adsmanager