@theventure: This guy turned a mail truck into a $100M ice cream empire 🍦💰 Back in 2003, Ben Van Leeuwen drives a Good Humor truck selling candy for $500 a week. He saves up and travels across Europe, where he falls in love with the street food. Back in New York, he walks past a Mister Softee truck and realizes nobody in the US is making premium ice cream. Instead of opening a store, he buys a beat-up 1988 postal van off eBay for $2,500 and fills it with ice cream made from fresh cream, egg yolks, pistachios from Sicily, and chocolate from small farms in Ecuador. He launches the morning after his wedding, still hungover, with his brother Pete and his wife Laura. They drive to SoHo, roll down the window, and a Whole Foods buyer walks up asking if they sell pints for stores. ✓ Says yes despite having no pints, no packaging, and no idea how to do wholesale, landing on Whole Foods shelves three months later ✓ Runs not a single ad ✓ Says yes to the most absurd collabs instead, with brands like Kraft, Guinness, and King's Hawaiian ✓ Watches their mac and cheese flavour go viral for billions of views Good Humor truck at $500 a week → no premium ice cream in the US → a $2,500 postal van → says yes to Whole Foods with no pints → skips ads for absurd collabs → mac and cheese goes viral → 10,000 stores and $100M a year. Sometimes the right move is saying yes before you have any idea how you'll pull it off. What opportunity would you say yes to right now, even before you knew how? 🤔 #Business #VanLeeuwen #IceCream #Success #Entrepreneur@Van Leeuwen Ice Cream

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Thursday 30 July 2026 16:57:18 GMT