@davejorgenson: Will collectible popcorn buckets save theaters? Popcorn buckets can sell for as much as $70. All the studios and theater chains want in on them, because for somewhat inexplicable reasons, they have become astonishingly lucrative. AMC Theatres estimates that this year, buckets will generate $100 million in revenue, nearly double the level of 2023. Cinemark Theatres, the country’s third-largest chain, says bucket sales helped its merchandise revenue increase 40 percent from 2024 to 2025. “Seven years ago, this business effectively didn’t exist for AMC,” said Nels Storm, the company’s vice president of food and beverage product strategy. “I would never suggest that popcorn buckets are the reason people go to the movies, or that movie-themed merch is saving the industry, but over the last few years they’ve become a big part of the conversation around major releases.” Caption from article by Nicole Sperling, The New York Times. This was made in collaboration with the @MediaWise Teen Creator Network.
Dave Jorgenson 🕺
Region: US
Thursday 30 July 2026 17:36:01 GMT
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Dan :
I’ll just wait for the movie to be available at blockbuster.
2026-07-30 17:53:58
712
Dave Jorgenson 🕺 :
Say hi to my friends at the @mediawise Teen Creator network that helped write, shoot, edit and publish this video! 👋
2026-07-30 17:56:24
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86FDT47 :
Fun fact: movie theater employees are federally exempt from overtime.
2026-07-31 03:03:46
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Enrique Leonardo :
Thanks I just bought stock cuz of this video and bc suddenly a bunch of my friends are all independently telling me they’re going to the movies again
2026-07-31 06:53:37
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SoundsFake_ButOkay :
we are a deeply stupid society
2026-07-31 00:15:49
26
revoltpuppy :
Just remember, for all the cynicism around this, in twenty years, people will be saying, “Remember when theaters actually CARED about movies and made a SPECIAL popcorn bucket for EACH one? I wish they still did that NOW.”
2026-07-30 21:57:54
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Artemis :
All these bucket will end up in the landfill. Like obviously if you like it, get it. But you know people will be out here “collecting” them in the hopes of resale. To end up in the landfills.
2026-07-30 18:23:00
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✨🏛️🌱✨ :
I work at a movie theater and the price for the bucket at my theater with tax it’s like $81
2026-07-31 05:50:29
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Michael Bea :
Thanks Dave
2026-07-31 04:28:15
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[geoff] :
Those buckets are tomorrow’s landfill.
2026-07-30 22:20:56
6
Solomon Tsingermangel :
LURVE the typical GenZ glare
2026-07-31 02:46:17
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Marcus Pupienus :
Gen Z Avon bottles 😂
2026-07-30 19:36:11
7
Chipperface :
We’ll usually get the bucket and cup for our kid when we see movies with her since she’ll use them at home. The buckets are good for storing little things if she doesn’t want to use it for snacks
2026-07-30 18:09:53
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lawlsn212 :
Did I buy the MoTU castle for my husband because it’s his childhood? Yes. Was it also so our kids can play with their Little People in the castle? Also yes. We also have the Ghostbusters ghost trap because it was a cheaper version of the toy 😂
2026-07-31 01:56:28
6
kittyapoc :
i wish people would use the ebay sold listings rather than the price of a unsold listing. it doesnt change much about this story as there are some horse buckets sold for over $100 but most are in the $70 range
2026-07-30 20:38:18
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thewinterizzy ⚞•⚟ :
I just got home from Spider-Man and the fact that you have to pay for the bucket and then also the popcorn is so stupid. Don’t get me started on how useless the reward points are now too.
2026-07-31 05:13:03
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G :
As someone who works at a movie theatre, it has somewhat bothered me that it is encouraged to upsell what is ultimately just a dollar store plastic container for 30 bucks. It has become almost required to ask if they want the bucket if they go to said movie
2026-07-30 17:40:44
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Allison in Apt A :
I mean I pad $20 for a medium popcorn and icee recently so $26 for a collectible isn’t much more. And I hate that.
2026-07-30 22:34:34
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Knewpanda :
Oh my God, this happened to me, when I went to see Shania Twain! I got a vodka soda and she didn’t ask me the option. She told me I was getting a carminative cup. Give her my credit card and I was charged $75. She said that I said OK it was a whole mess. Never again.
2026-07-31 06:20:03
2
Lesley S :
When I went to my local AMC last week to see The Odyssey a box of Rasinets and a bottle of water was $15. That and the ticket made it a $35 for a matinee. Reminded me why I rarely go to the movies.
2026-07-30 21:24:23
2
cass :
i have two collectable popcorn buckets that are actual buckets and i just get my popcorn filled in them every time i go lol
2026-07-31 03:16:40
1
Mario X :
Nolan is a great popcorn salesman
2026-07-30 18:43:51
4
Chelsea Medlock :
Not gonna lie. I WILL be buying the Super Troopers 3 bucket and liter of cola 😅🤣
2026-07-30 21:43:14
1
Ryan Booth :
We live in hell
2026-07-31 00:42:22
1
SillyBilly :
It’s not even butter!
2026-07-30 23:05:31
0
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