@wearelaneymedia: You 👏🏻 Do 👏🏻 Not 👏🏻 Need 👏🏻 More 👏🏻 Applications 👏🏻 Lead QUALITY is always the problem, which means that your MARKETING is the problem. 1. You don’t need more applications. You need applications from better people. More leads from terrible people isn’t going to build the business you want. You can bring in a ton of leads and a ton of sales and still just barely maintain where you’re at. It doesn’t matter how many applied, it matters WHO applied. Better people convert faster, pay easier, and refer their peers. 2. Nothing is wrong with your offer. You don’t achieve a $100k month with a terrible offer. The problem is who you’re letting into your offer. Stop, stop, stop. That doesn’t mean you need to make your application more aggressive, you need to stop getting the crummy people to the application in the first place. The wrong audience (or low level audience) will have you convinced that your great offer is a bad one. Look around at your best clients. Do they need you to change your offer? No? Okay great, so then the offer isn’t the issue. 3. Hiring people to babysit bad clients does not change the fact that they are…bad clients. A higher headcount to chase results just shrinks your margins so you make less. Hiring more people doesn’t change who you’re attracting. NOTHING makes the wrong client stay. Stop trying to save them, start attracting people who don’t need saving. Stop optimizing for MORE. Start optimizing for BETTER.

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