so many people do so little research. vitamasque was founded by two POC and originally created the brand to dupe ALL high-end skincare. it has nothing to do with “taking from black creators”. it takes two seconds to find that vitamasque was founded by an arab and asian and eadem was founded by a black person and an asian. support eadem if you have the money but there is nothing wrong with people wanting an AFFORDABLE dupe of a popular, more expensive brand…
2026-08-01 14:51:27
7519
NIJAH JIHAN :
will be purchasing vitamasques from here on out i’m done laying $23 for lip gloss.
2026-08-01 06:03:19
963
Vee🎀 :
Yall make everything about color omg just buy whatever yall want 🤦🏻♀️
2026-08-01 14:59:57
1562
Kai’Lee Marie :
One is black owned women owned one isn’t
2026-08-01 13:59:03
1806
tayli ⋆✴︎˚。⋆ :
eadem is black owned. no dupe for that.
2026-08-01 05:03:43
106
:D :
Is it exfoliating? Eadem fries out my lips if I use it repeatedly 😅
2026-08-01 00:00:46
453
riaxoxo._ :
Idk but trying to argue against a cheaper alternative in this climate is kinda funny
2026-08-01 14:46:03
3045
JesusIsMyCompass :
Never heard of the brand but ty for doing the lords work I purchased the other one once and it was good and lasted long but bc the price point I never bought it again. Where do I find the Vatamasques is it sold in stores or only online ?
2026-09-02 20:35:30
0
lovelyy :
as a black woman I will be purchasing VITA because 24 for a lipgloss no matter who it's by is insane !!!
2026-08-01 17:26:19
449
fka_bri :
how come yall don’t be posting rhode dupes?
2026-08-01 14:58:06
111
Keyo :
Arguing over lipgloss is insane 😩 I’m sure Eadem will continue to sale so it’s not that serious ppl
2026-08-01 17:06:16
195
gelmyxbsr77 :
Nahhh I love supporting my woc businesses!!
2026-08-01 04:20:35
600
Aneesa :
Why do people always copy instead of creating something different
2026-08-01 13:02:37
58
b :
Why tf people care that eadem is a "black" business..?? Support whatever fkin business you want?? Skin color ain't got sht to do with the product on your lips lmfao stay reaching
2026-08-11 17:30:32
19
Bri⋆.𐙚 ̊ UGC :
And I will still be supporting Eadem, a women and black owned business 🫶
2026-08-03 02:55:34
11
nys 🐆 :
I think people are missing the point. If eadem didn’t work for you, that’s valid everyone’s lips are different. But there’s no reason to bash the brand. A lot of products have specific directions and it’s always worth doing a little research before using them.
I also looked into this brand and the formulas are the exact same. Both are marketed with ingredients like hyaluronic acid and a multi-peptide complex to hydrate and support the lips. The packaging is also very similar. If you’d rather buy the cheaper alternative, go for it! But let’s not act like it’s a completely different concept or shame people who like eadem.
2026-08-02 12:57:43
12
❤️ :
I’ll buy both bc at the end of the day, the day gotta end! 😅
2026-08-05 19:05:12
5
୨୧ BB ୨୧ :
Oh great don’t show us the application or consistency of the gloss. Great journalism.
2026-08-01 17:47:54
12
⭐️ :
I’m sorry I refuse to pay $24 for a LIP BALM that’s actually insane
2026-08-01 15:57:34
10
MINA | Recipes + Lifestyle 💕 :
The girl in the comments that keeps telling everybody that Eadem is not a lip balm is incorrect. The name is Lip Softening Balm and they have the instructions on how to use it on their website.
2026-08-01 18:56:49
10
Krista :
I’ll support both 🤷🏽♀️. Both minorities owned/ vitamasques half women owned
2026-08-06 09:10:00
5
emma :
NO I HAVE THE BERRY MACARON ONE AND ITS SO MUCH MORE HYDRATING THEN EADUM
2026-08-01 00:58:42
73
yana 🔅 :
so where we get it from
2026-08-01 19:23:58
6
Miss Jackson :
Where do I find these at
2026-07-31 20:58:24
15
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