@hertz.fauzan: One of the major reasons focus groups often lead companies off a cliff is that they do not usually find out the real reasons behind customer actions or needs. So they spend millions solving surface level problems instead of actually finding what the real problems are. For every good reason your customer gives you as feedback, dig deep and see if you can find a the real pain point and the real reason. It will save you a ton of money and grow you fast. Episode brought to you by @Conductor App