@kimandmeeko: We did it! After months of building KIMIKO, taste testing, creating the branding, building the website, sharing the journey and seeing over 1000 people join our waitlist… we thought launch day would be a breeze… We thought we’d sell out. But here’s the truth about building a brand… A waitlist doesn’t always mean 1000 customers. It means 1000 people were interested to say “I want to know more”and then it’s our job to turn that interest into understanding. And after reflecting, we realised the biggest mistake we made at launch had nothing to do with our product. It was how we communicated it. We spent so much time showing you the journey behind KIMIKO that we didn’t spend enough time showing you the reason we created it. We didn’t tell you enough about the quality. We didn’t show you enough of the obsession behind finding the perfect matcha. The hours spent tasting, comparing and searching for something that wasn’t just “another matcha”, but something we’d genuinely be excited to drink every single day. We also realised we needed to get in front of the right people. The ones who truly love matcha. The people who want to make the best quality matcha at home. The people who care about taste, quality and the art of making something beautiful for themselves. Those are the people KIMIKO was made for. So even though we didn’t sell out on launch night we gained much more clarity and that could be even more valuable. This is only the beginning, and now we get to show you what we should have shown you from day one.💙 If you’ve been waiting to try KIMIKO… we can’t wait for you to taste why we created it. #matchabrand #matcha

Kim and Meeko

Open In TikTok:

Region: GB

Saturday 01 August 2026 23:04:42 GMT