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Sunday 02 August 2026 02:38:47 GMT
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Creators: imagine posting a completely innocent TikTok on the day you graduate from high school. And then, months later, you’re in college… and a guy who lives in your dorm sends you an ad and asks: “Is this you?” That’s essentially what 19-year-old Kaelyn Lunglhofer says happened to her. According to a federal lawsuit filed in Tennessee, Kaelyn posted a short TikTok on the day of her high-school graduation. Then, according to her complaint, the people behind a dating app called Meete took a 10-second clip of that TikTok without her permission and turned it into an advertisement. And this wasn’t just some innocent repost. The ad put Meete’s branding and signup link over her video and added a voiceover essentially advertising women nearby who were interested in “friends with benefits.” But here’s where it gets even crazier. According to the lawsuit, the company was geo-targeting the advertisement to men physically near her — including men living in her own college housing. That’s apparently how she found out. A guy in her dorm saw the ad and sent it to her. She says she never agreed to any of this. So she said: Uh-uh-uh. And now she’s suing the companies behind the app in federal court and seeking at least $750,000 in compensatory damages, plus punitive damages, disgorgement of profits and other relief. Her claims include false endorsement under the federal Lanham Act, violations of Tennessee’s ELVIS Act, right of publicity, and defamation. And creators, that’s why I keep talking about this. Just because you post something publicly on TikTok does not automatically give a company permission to take your face, your likeness, or your content and turn you into an advertisement for its product. And this isn’t hypothetical. This lawsuit was filed in April 2026. It’s happening right now. Now, she’s asking for $750,000. That does not mean she’s going to recover $750,000. The case is still being litigated, the allegations have to be proven, and results depend on the facts and applicable law. But if you’ve ever discovered your content being used in an advertisement you didn’t authorize: Document it. Save the ad. Screen-record it. Save the URL and ad ID. Document where and when you found it. And if something like this has happened to you, DM me. We can chat. Brands? Please stop doing this. General legal information only, not legal advice. Allegations discussed have not necessarily been proven. Past results do not guarantee or predict future results. Every matter depends on its particular facts and applicable law. Viewing this content or contacting me does not create an attorney-client relationship. Utah attorney advertising. #ContentCreator #TikTokCreator #CreatorRights #Copyright #CopyrightInfringement
Creators: imagine posting a completely innocent TikTok on the day you graduate from high school. And then, months later, you’re in college… and a guy who lives in your dorm sends you an ad and asks: “Is this you?” That’s essentially what 19-year-old Kaelyn Lunglhofer says happened to her. According to a federal lawsuit filed in Tennessee, Kaelyn posted a short TikTok on the day of her high-school graduation. Then, according to her complaint, the people behind a dating app called Meete took a 10-second clip of that TikTok without her permission and turned it into an advertisement. And this wasn’t just some innocent repost. The ad put Meete’s branding and signup link over her video and added a voiceover essentially advertising women nearby who were interested in “friends with benefits.” But here’s where it gets even crazier. According to the lawsuit, the company was geo-targeting the advertisement to men physically near her — including men living in her own college housing. That’s apparently how she found out. A guy in her dorm saw the ad and sent it to her. She says she never agreed to any of this. So she said: Uh-uh-uh. And now she’s suing the companies behind the app in federal court and seeking at least $750,000 in compensatory damages, plus punitive damages, disgorgement of profits and other relief. Her claims include false endorsement under the federal Lanham Act, violations of Tennessee’s ELVIS Act, right of publicity, and defamation. And creators, that’s why I keep talking about this. Just because you post something publicly on TikTok does not automatically give a company permission to take your face, your likeness, or your content and turn you into an advertisement for its product. And this isn’t hypothetical. This lawsuit was filed in April 2026. It’s happening right now. Now, she’s asking for $750,000. That does not mean she’s going to recover $750,000. The case is still being litigated, the allegations have to be proven, and results depend on the facts and applicable law. But if you’ve ever discovered your content being used in an advertisement you didn’t authorize: Document it. Save the ad. Screen-record it. Save the URL and ad ID. Document where and when you found it. And if something like this has happened to you, DM me. We can chat. Brands? Please stop doing this. General legal information only, not legal advice. Allegations discussed have not necessarily been proven. Past results do not guarantee or predict future results. Every matter depends on its particular facts and applicable law. Viewing this content or contacting me does not create an attorney-client relationship. Utah attorney advertising. #ContentCreator #TikTokCreator #CreatorRights #Copyright #CopyrightInfringement

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