the problem is the lack of proper education in what marketing really is and companies who don't take a chance on graduates
2026-08-17 14:40:34
715
☆ tinapey ☆ :
and yet I have qualifications, the degree, the portfolio, and PROVEN accounts .. I cannot get a call back 😭
2026-08-18 05:25:22
189
Abbi :
Yes to most of this! But a personal following on any platform shouldn’t equate to me being able to do the job. I don’t have to be an influencer to do SMM. Portfolio and work experience should def be enough. The line is being blurred between wanting to keep personal life personal and being able to execute job responsibilities
2026-08-17 19:44:05
268
Hailey Degli-Angeli :
It sucks bc I don’t even want to do social media marketing but it seems like all marketing jobs are social media marketing jobs now!! And they all want you to be an influencer
2026-08-13 11:14:12
166
swagprincess :
no visual communications background = not qualified idc
2026-08-18 00:06:08
45
Jeismelyn :
They’re applying with no qualifications because of the notion that social media is “easy” and it’s getting ridiculous
2026-08-17 15:26:24
43
xomadelineblake :
I’ll add on - BUILD A PORTFOLIO!!!! Especially if you want to be working on the content side of things. Every single interview I’ve had has said that my portfolio is what brought me to the top of their stack. No college degree, no fancy website. Just my work on a canva template. Link it in every email & bio! I get recruiters reaching out all the time!
2026-08-17 23:47:49
76
Ez :
So what about entry level? Where do you get the experience with all of these jobs not hiring people
2026-08-18 02:26:17
14
Stacy :
it's far from oversaturated. There's a huge lack of qualified applicants.
2026-08-17 04:50:55
192
kenz :
hey so requiring someone to have a personal following to work in social media marketing is ridiculous. that is an entirely different job.
2026-08-18 23:05:46
6
jellycoolcat :
All of these are correct except having a social media presence. You do not need to be a content creator to work in social media, those are not the same thing.
2026-08-18 18:42:31
24
Olivia Alexander :
Only thing I don’t agree with is that you need to have your own personal social media. You don’t need to post on your personal stuff to be a social media manager
2026-08-18 16:06:31
23
moonlightxoxo90 :
I don’t have a social media presence, and I’m a social media strategist. I’ve had a lot of experience where the social media managers don’t have a public social account .
2026-08-17 22:48:20
16
mahekieeeee :
Ok maybe u can share tips for people to learn certain things
2026-08-16 21:03:37
9
Kennedi |Content Creator 🫧 :
Ik so many people in social media marketing who never went school for it and they always tell me it just happened and it’s disheartening to me who went to school, studied did the internships and actually understand strategies and can’t even get an interview or good compensation but they pay people with a lot of followers who barely know real marketing.
2026-08-17 18:32:50
50
hellothisisalli :
Having a social media presence does NOT mean you are qualified for those roles at all. The best SMMs you know are hardly posting on their own accounts lmao
2026-08-18 21:38:41
6
OfferMaxx OS :
having a portfolio already puts you ahead of people applying with nothing to show
2026-08-04 00:47:23
12
Crystal Marie💕💕 :
Yeah I’ve been working in social media marketing for years and you don’t need a social media presence at all. You just need the skills.
2026-08-18 19:24:05
7
Mara :
I agree with so many of your points except one! As a social media strategist/email marketing manager, my personal socials are not always regularly updated. When I have a ton of clients, it becomes almost tiresome or like I’m still working when I make stuff for myself. In a way, I’ve lost the love for it for my personal life. But I put my all into my clients. I don’t think it’s completely fair to judge a person’s personal socials when they can do great work for others 🤷♀️. But finding a job has been difficult because the value has gone down with so many people offering to be a content creator instead of leading with strategy.
2026-08-18 02:58:58
7
alexismarie010 :
right… when i meet someone wanting to do marketing or social media management with NO portfolio… no mockups or no nothing? why would someone take a chance on you
2026-08-02 23:39:01
15
diorchauffeur :
i can show you what i can make. i could send over my portfolio i’ve worked sooo hard on and isn’t getting recognized 😭
2026-08-03 19:09:40
14
jenncrim :
I’ve worked in social media for 10+ years. All of this! When I have hired for junior social positions, I looked for knowledge and passion. And also, show me your strategy. How do you drive business results on social? How do you use the platform features to grow a business’s following? How are you strategically collaborating with creators or other business’s to grow engagement and reach? It’s not only what you can show that you know. It’s also how you position it to an employer. Just saying you can do what you are listing here is not enough to stand out.
2026-08-17 13:56:02
14
Daniel Bankhead :
everyone wants to work in marketing now and days it’s crazy fr
2026-08-02 15:19:09
6
Hani Anis | Startup Founder :
I 1000% am with you. Literally in an interview for an intern position when I asked “why do you want to work for us” the girl said “because I’d love to attend events and fashion shows”
2026-08-04 17:27:48
6
lllinseyyy :
I have an associate degree in digital and social media marketing and went back and got a bachelor’s degree in marketing and still can’t get hired but I’m don’t have a lot of experience (just finished school in March) so I’m trying to build a portfolio and get experience it’s so hard
2026-08-18 16:34:12
4
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