@contentwithnat: The power of a strong portfolio >>> Not because of my follower count, but because I show up online & showcase my skills as a creator by posting my work & keeping my portfolio updated. A lot of people get confused with influencing & UGC, while they’re similar in the nature of the workflow the requirements to get started are different. As an influencer: brands pay you to “borrow” your audience by using your name & likeness to attract more customers. As a UGC creator: brands pay you to create content for their ads & social media with no requirement to post on your page. That’s why some of the best performing UGC creators sometimes only have small social platforms but seem to work with some of the best brands, because the platform is irrelevant. So how can you actually get started with UGC? Start oracting being on camera, learn marketing best practices & build out your portfolio! Brands can’t find you if you don’t exist online 💙

Natalie | Creator Mentor

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Region: AU

Sunday 02 August 2026 23:03:48 GMT