@kmilatribe: Remembering Pepsi Live For Now 2013. This was Beyoncé's fifth Pepsi campaign since 2002, and by far the most ambitious. A global premiere in 70 countries, a Jake Nava-directed short film called Mirrors, and the debut of Grown Woman. The concept was simple and brilliant: watch yourself evolve, then own the present. The custom cans and the Warhol-inspired art direction made it instantly collectible. Still the blueprint for how a music and brand partnership should be done. #Beyoncé #GrownWoman #Pepsi #livefornow