@alluringwomancosmetics: One of the biggest mistakes I see new beauty brand owners make? Launching with too many shades. It feels like giving customers more options is the best way to make more sales. But when you’re just starting out, especially with a smaller budget or a 50-piece minimum order it can actually slow your growth. Here’s why: • You sell out of your bestseller quickly but end up with excess stock of shades that move slowly. • Your marketing becomes divided because you’re trying to promote several products instead of making one or two shades unforgettable. • Too many choices can overwhelm customers, making it harder for them to decide what to buy. Instead, start with a carefully selected range. A few strong shades allow you to: * Focus your marketing on products people will remember. * Sell out faster and create excitement around your brand. * Learn what your customers genuinely love before investing in more inventory. As your brand grows, expanding your shade range becomes a strategic decision not a guessing game. Can you launch with many shades? Absolutely. Just understand what comes with it: a larger inventory investment, more products to market, and a longer journey to selling through your stock. The goal isn’t to have the biggest collection on day one. It’s to build a brand that grows sustainably, one smart decision at a time. If you were launching a lip gloss brand today, how many shades would you start with?

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Monday 03 August 2026 10:35:06 GMT