Rediscover the comfort of effortless vision at all distances.*†¹˒² Varilux® Shift™ is #Essilor's new versatile lens specifically designed for those who never stop, adapting to all wearers' needs and matching their natural visual behavior. #ProgressiveLenses #VisionCare #EyeCareTips #fyp *Based on EUROSYN presbyope expert panel evaluation, compared to single vision (SV) lens, Varilux® Shift™ lens provides better sharpness in near and intermediate vision. In far vision, Varilux® Shift™ lens delivers sharpness equivalent to SV lenses; Varilux ® Shift™ lens delivers visual sharpness equal to or better than Varilux® Liberty™ 3.0 lens and standard PAL (FBSE1) across all viewing distances; Fewer distortions when switching between the three vision zones compared to Varilux® Liberty™ 3.0 lens and standard PAL (FBSE1); Easier to switch from FV to NV and vice versa than Varilux® Liberty™ 3.0 lens and standard PAL (FBSE1). †Based on Optical R&D simulations on standard 1.5-index lenses with regular FBS design, a near vision 1.5 times closer to the natural gaze lowering than Varilux® Liberty™ 3.0 lens; and 2 times closer than the combination of competitors PALs. +18% enlargement in far vision (FV) vs standard PAL (FBSE1) ; +16% enlargement in FV vs the combination of competitors PALs. ¹EssilorLuxottica (2025). EUROSYN presbyope expert panel evaluation of 1.6-index clear lenses with Crizal® Sapphire™ HR coating. Data on file ²EssilorLuxottica (2025). Internal R&D simulations. Optical and avatar-based simulations were performed on 1.5-index lenses across a range of prescriptions. Data on file. This video, including the person, was created with artificial intelligence support and is provided for illustrative purposes only. - @essilor