@graemecodrington: Last week, the wine that landed within 72 seconds of a time I was promised that morning. But the wine was never really the point. When you feel that precision, you want to copy it. Same thing, cheaper, faster, better. That is a trap. The world is being reconfigured, and you do not win that by doing the old thing more efficiently. Everyone is doing that. Babylonstoren did not deliver faster than the next farm. They rebuilt what a delivery is. So put this to your team: what would you build if you could not just do the same thing better? Most teams I meet are busy perfecting something the market is about to walk past. If that is a risk for yours, DM me and let's talk. #futureofwork #leadership #tomorrowtoday #graemecodrington

Graeme Codrington

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Wednesday 05 August 2026 17:39:55 GMT