@ilesformula_hair: IYKYK: skip the hairspray. Not because it doesn't hold hair, but because of HOW it holds hair. After 40 years in the industry, Wendy's seen it firsthand. Hairspray works by coating the hair in a sticky film. It freezes the shape and that stiffness is the whole problem: it builds up, it flakes, it dulls the shine + stops hair from moving the way healthy hair is supposed to. The Iles Formula answer is the Rinseless Root Refresh - a brushable mist, not a crunchy lacquer. With a blend of botanical ingredients, it replaces hairspray as a step without blocking hair's memory. It lifts hair up at the root + holds while keeping hair's natural movement. Nothing stiff, nothing left behind + it blocks humidity too, so the hold stays put. Spray at the roots. Brush. Go. Shop the Iles Formula Rinseless Root Refresh. #IlesFormulaHaircare #HairTok

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Wednesday 05 August 2026 19:16:31 GMT