This guy went from throwing parties to building a $300 million fashion empire 👕💰 Jerry Lorenzo grows up moving city to city with his dad, a baseball coach grinding toward the big leagues. By 2008 Jerry is in LA, managing MLB star Matt Kemp by day and throwing parties by night. His parties are legendary, pulling in people like Virgil Abloh and Kid Cudi. But every time he goes shopping for Kemp, he can't find the T-shirt he wants: long enough, masculine enough, the right fit for a 6'4" athlete who needs to look like a million dollars off the field. So in 2011 he takes $14,000 from his party money, drives to downtown LA, and pays strangers to teach him how to sew. He loses $30,000 to vendors who vanish with his deposits, but launches anyway and gives a few pieces to Virgil Abloh, who passes them to Kanye. ✓ Gets a meeting where Kanye holds up the long tee and says he can see all the thought in it ✓ Shadows Kanye for three years, working on Yeezus tour merch and building Yeezy from the ground up ✓ Walks away and launches Fear of God with zero outside investors ✓ Gets Justin Bieber wearing it head to toe on tour, in front of 2.8 million people Parties and a ballplayer to dress → can't find one good tee → pays strangers to teach him to sew → loses $30K to vanishing vendors → one shirt reaches Kanye → three years learning inside Yeezy → walks away solo → $300M a year. Sometimes the whole brand starts with the one thing you couldn't find anywhere. What would you build because the version you actually wanted doesn't exist yet? 🤔 #Business #FearOfGod #Fashion #Success #Entrepreneur @FEAR OF GOD - @theventure