@tade_makinwa: For over a year now I’ve been doing a deep study on Zara and many other fast fashion brand across the world, and the facts that are been revealed are nothing but amazing and the findings further reinforced that the opportunity in the African fashion industry isn’t at the design end of the chain but in the infrastructure and systems the designs sits on. #Tadé

Tadé

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Thursday 06 August 2026 08:19:38 GMT

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Comments

HERBOHNIE :

Zara used "KANBAN", a japanese word meaning to Visualize .... this focuses more on reducing waste

2026-08-18 17:11:47

3

Lawal M. S :

build with the perception of the customer and not the perception of the founder. bridging the gap between what the customer wants to buy and what you want to achieve and build a system around it. #data-informed.

2026-08-19 08:18:05

1

Mmaduabuchi Onah :

Some businesses neglect the software and data part of the business for years. They have no information about their customers; they don’t know the demography or purchasing behaviour of the customers. A lot of things they can achieve with their business are lost. Every business should not just invest in a website and business email; that is the bare minimum. Once you can afford it, employ at least one software engineer to work full time on your business, reporting to you every week. He tracks all your users, builds an inventory management system, a communication system with both staff and customers, improves your website or finds ways to improve it every day. If someone is looking for a cloth, will your brand pop up on the browser or when AI is asked? Imagine if you had a software engineer working every day, building different systems to handle anything anytime it comes up, trying to cross-sell to existing customers and all. That helps a business a lot even before you add shipping, distribution and factory to the picture. I worked with a non-profit as a software engineer, and I became one of the most valuable employees; they didn't even allow me to resign when I wanted to. If possible, employ one software engineer full-time and be very strict with the person; make sure you get reports every week or every month if weekly is too often. Always make sure that he/she builds things or implements things that can really grow your brand, whether a website, an automation tool or communication with current customers or customer data collection, processing and presentation, and so many other things they can actually do.

2026-08-06 10:41:50

21

Yakub Abdulrasheed :

Just a honest question how do people study brands to know what they are doing underneath and sometimes what they are not doing well that one can capitalise on?

2026-08-06 10:26:04

27

Ria Kosher :

Prediction in fashion is expensive guesswork, so apt! 📌 You'll most likely end up spending a lot more time and money than necessary

2026-08-06 13:55:22

13

that.adeola. Lifestyle :

You’re a blessing to my fyp🥺🥺🥺

2026-08-06 08:47:23

20

Brand.With.Melody :

Zara’s real genius wasn’t just in fashion; it was in building a business system that turned customer behaviour into a competitive advantage. They understood that people don’t only buy clothes, they buy relevance, novelty and the feeling of finding something before it’s gone.

2026-08-14 18:39:36

2

adelekejaiyesimi3 :

I love your vibes and the way you think

2026-08-17 13:42:37

1

Zeezaina🌸🧕🏻 :

This is so educational ❤️

2026-08-06 18:08:32

3

zaya d’brand :

Miss Tade , I love you so much 🥰 Thank you 🤩

2026-08-09 15:52:34

2

@shizzy :

God bless you ma'am

2026-08-08 11:47:50

1

XEYRA DELIGHTS~Fashion&Beauty :

I just don’t get all this man🤦🏼‍♀️🤦🏼‍♀️

2026-08-10 09:34:46

2

Mzelormjuliet :

wisdom 📌

2026-08-08 09:22:27

1

ℤ𝕒𝕪𝕟𝕒𝕓 :

Now this is real business ❤️. thank you ma'am

2026-08-10 12:31:26

1

MOSITA COLLECTIONS :

this is deep thank you sis

2026-08-09 00:17:02

1

Streetwear designer in Lagos :

Thank you

2026-08-06 20:34:35

1

V.T.N.🪡 💫🤎 :

I want to stay on this side of tiktok 😩

2026-08-06 10:13:28

5

affordable cloth in ndere🇨🇲 :

yes

2026-08-08 05:15:22

1

Caroline🦋/lifestyle/PR /style :

Moving with the trends

2026-08-06 09:29:10

5

hotfix gh :

Thanks very much

2026-08-06 17:51:47

2

MONEZ_ :

This is very inspiring, I’m definitely going to take this into consideration. Thanks for sharing this important information with us❤️

2026-08-09 19:48:19

2

THE PRESH BRAND :

God bless you ma… Are you open to taking Mentees?

2026-08-06 20:22:22

0

CHAFAHO :

♥️

2026-08-06 09:58:46

2

titodirichi :

Thank you ma.

2026-08-06 09:39:25

2

jenapparel2 :

God bless you for this knowledge 🥰🥰

2026-08-06 14:31:35

1

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God make e come big 🤲 #fypシ゚viral

God make e come big 🤲 #fypシ゚viral

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