@znbctoday: Puma Unveils Customer Loyalty Programme By Daisy Mulenga The Zambia Chamber of Commerce and Industry –ZACCI- has urged businesses to embrace innovation and digital technology to improve customer experience and drive economic growth. Speaking at the launch of Puma Energy Zambia's PRIS Loyalty Programme, ZACCI President ANTHONY KABAGHE said the private sector has a responsibility to support Government's digital transformation agenda by investing in technologies that create value for consumers. Mr. KABAGHE said collaboration between Government and the private sector remains key to building a resilient, digitally driven economy. Meanwhile, Puma Energy Zambia Managing Director ZWELITHINI MLOTSHWA, in a speech read on his behalf by Africa Head of Corporate Affairs LITIYA MATAKALA, said the company has launched the country's first fully integrated multi-tier fuel loyalty programme. Mr. MLOTSHWA said the programme is designed to reward customers while improving convenience and service delivery. He said the digital platform allows motorists to earn rewards with low qualifying thresholds, making the benefits more accessible to customers.
