@cryistalchaos: I also take issue that one of thier main artists is a man who’s sole specialty was transforming older women’s hair to their natural grey- and in EVERY video he filter their face to make them look younger and more “youthful”. I get he was platformed for using the OG molecular repair but…just add that to the tone deafness of this ad. I’ve also seen SO MANY creators jump ship from K18 to other bond builder claiming that k18 wouldn’t pay them or that they demanded too much work for too little pay (that hearsay of course) but with that being said you have to wonder how many people push products they don’t believe in or understand just bc they were offered more $$. I know of at least one “science backed” creator on this app who called k18 glorified conditioner and when they offered him a lump sum that seemed to change…..interesting.
Clear jab at Abby young and she loves to talk about their products
2026-08-07 06:01:51
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Sandi Nizzoli :
Can I ask who edits your videos? I’d love to check them out! 🥰
2026-08-25 04:11:21
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liana :
K18 is using GLP-1 use as a marketing tactic as well. As well as promising to reverse greying???? This feels dystopian and false.
2026-08-07 02:54:56
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user8698087333533 :
Good I’m not crazy lol.. I never liked k18 my sales rep guy was raving about it. I bought that expensive tiny kit to try it out. He asked me how I liked it? I said what is it doing? I don’t see that it’s doing anything 🤷🏼♀️I can see a difference with olaplex but not k18. I thought maybe Id used it wrong but no, I tried again and nothing. Its not life changing enough to make me pay that much money for what exactly?
2026-08-23 20:14:43
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Erica ✨ :
The new product that “reduces gray” gray appears from loss of melanin in your hair… how does that even work? The math ain’t mathing
2026-08-24 15:17:53
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zchristianjoe66 :
and hair brands are so quick to endorse influencers and not the stylist behind the chair!!!
2026-08-07 17:16:58
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Jordan White :
SAY IT LOUDER FOR THE PEOPLE IN THE BACK! I love when you take us to hair church!
2026-08-07 01:00:22
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Mazey 🦘 :
I’m surprised no one’s talking about the use of generative AI for the ad as well tbh
2026-08-07 00:30:30
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bri :3 :
i thought that was kind of scary omg lol but hey
2026-08-07 03:56:03
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Haley :
Also their science claims on this new product… THE MATH WAS NOTTTTT mathing. Like 19,000 new hairs? Oh please.
2026-08-07 17:29:07
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faren :
I sold over $150,000 for k18 when tiktokshop first opened. So yeah this is kinda rude
2026-08-08 01:53:06
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PermanentlyExhaustedPigeon :
Speak the truth sister 🙌
2026-08-24 19:43:38
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mais :
“All of the influencers in their ad are women” CLOCK ITTTT
2026-08-07 16:33:51
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Daisy :
the add looks to me like taking huge inspiration from the substance tbh surprised i didn’t see anyone is mentioning that
2026-08-24 10:57:23
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Gigi 💖✨💅 :
As someone who worked there and no longer does I have thoughts....
2026-08-07 23:15:12
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becca :
my entire class in hair school cheated their way through it with chat gpt…. too many ppl aren’t actually aware of the science involved at all!!
2026-08-07 01:49:12
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🥳 :
I feel like they alsoooo made girls seem dumb and silly and giggly - to act like I go to work and braid hair and put glitter on everything! Like hey I hustle in my trade the same was a plumber or electrician does. The highest payed people in the hair industry, IS STILL MANNNNNNNNN
2026-08-07 07:42:09
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katie <3 :
i don’t think they were mocking influencers personally, i think they were more so mocking the culture around haircare online and how convoluted it’s become.
2026-08-07 02:54:50
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Artistry.by.HaileyNicole :
On the topic of brands giving us more information about products... Id love to start seeing the ph of each product readily available to us! Either list it on the product itself or have information easy to find online. Generally we know what things should be but when you want/ need to be detailed in your work it is so hard to find this info!!!
2026-08-07 02:12:00
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morgan :
I love how you push education and encourage everybody to research for themselves rather than just wanting all of the answers handed to you!
2026-08-07 00:57:56
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paige🥀 slc hairstylist :
the way the ingredients in that product is just water and sugar…..
2026-08-07 03:32:23
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spicy polly :
it reminds me a lot of dove commercials... weaponizing a genuinely reasonable point just to sell something without acknowledging that they're exactly the same as those they criticize
2026-08-07 18:33:48
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Taylor Mae :
I wholeheartedly agree. As a licensed stylist in Arizona, one of my biggest pet peeves is when people assume we’re “just hairstylists” and don’t understand the science behind the products we use. Product knowledge is a huge part of our education because it’s our job to know what we’re using, why we’re using it, and if it’s truly good for our clients.
Don’t just tell us a product is amazing—show us why. I do my research before investing in products because my clients deserve quality, transparency, and ingredients I can stand behind
2026-08-07 00:39:47
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