@tiktokforbusiness: A TikTok Shop sale can have an impact far beyond TikTok Shop. Richard Pyo, Head of Growth at Adyssey Media, explains why the best TikTok Shop strategies don't just drive sales—they create a halo effect that lifts performance across channels while bringing in new-to-brand customers. 🔗 Click the link in bio to watch the full conversation on TikTok Academy. @tiktokshop_us