@stuffaboutadvertising: @gap and @oldnavy are owned by the same company (Gap Inc.), but only one of them gets to make artsy work. It comes down to size. Gap is small enough that a niche swing doesn't hurt the business. Old Navy is more than half the company, so it has to reach the masses. #advertising #marketing #branding #adcampaigns
the katseye one was so big too bc of the sydney sweeney ad, i genuinely dont believe it wouldve popped off as much if it was a response to that
2026-08-09 08:01:36
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reinadelley :
Yes, but Katsey was a rebuttal to the AE “my jeans are blue” fiasco. I feel that’s why it went viral.
2026-08-09 19:58:38
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Tam Tro :
im actually seeing people go try on the old navy jeans on my feed compared to just seeing people talk about the video like gap
2026-08-08 13:47:04
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_meganlately :
I'd like to see gap use a campaign with someone over a size 4
2026-08-08 19:00:29
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CEI :
as an old navy employee pls yall don’t sleep on old navy. THE BEST BASICS AND JEANS. everything is almost always on some kind of sale and we have super cash like every month. we have such cute trendy pieces for literally the entire family. also our clearance is some of the best clearance out there. also we sell tons of the same stuff at gap for a way more reasonable price
2026-08-09 14:22:55
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your mother :
I love old navy, it has the best jeans and they’re size inclusive 😭 gap would be fun if they had extended sizes
2026-08-09 16:34:02
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Carolllll :
Old Navy is affordable and has sizes that fit ALL body sizes..
2026-08-09 15:15:19
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Boom.boom.Kat :
Gap is going for a customer who wants to feel more high end at a very affordable price point entry very Gen Z. Old navy goes for families and lower Income regular ppl.
2026-08-08 23:46:31
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Curtis Vinton :
You had some important details in this video, but you skirted around the OBVIOUS race component of this whole thing.
2026-08-09 21:26:15
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damnnnn_gina 🍉 :
Old navy is also more affordable than gap
2026-08-07 23:13:35
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lizard lizard :
The Gap adds are cool, but when you actually go into the store the clothing sucks
2026-08-09 15:59:08
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DevynsMom30 :
Depends on who you consider "people."
Black folks are all over Cardi B's Old Navy ads. And frankly everyone ain't stick thin. Old Navy has an appeal thats wider.
Just watch!
2026-08-18 04:25:30
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Marylile :
As soon as Cardi got out of the car I wanted the jeans because I am a curvy gall and it looked amazing on her!
2026-08-08 16:29:50
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Tiktaash :
I feel like this goes back to how they marketed in the 90s. Old Navy’s brand voice has always been kind of camp and full of color while gap has always been more artsy and always shot in a white box
2026-08-09 14:52:36
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Kiki :
Old navy is in my DNA
2026-08-09 18:31:55
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HALEYYBAYLEE :
This is such a cool breakdown!!!
2026-08-10 20:04:05
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Lindsay :
also old navy has been established and popular for a while, gap fell off and was doing horrifically, so they can take these risks as they try to reestablish themselves
2026-08-08 19:13:26
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kailin mckenzie :
THIS! Spot on babe. Loved this video ✨☺️
2026-08-09 18:58:51
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Leaf ; :
girl people dont even have old navy money anymore 😭 i walker in the other day and it was $50 for a pair of plain grey sweatpants
2026-08-10 12:26:42
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Diana :
I remember watching that Katseye dance bit and cringing. It didn’t make me want to go to the Gap site at all. So you hit the nail on the head with what you said. I saw Cardi’s ad and was trying to sneak away on my lunch break to see what my local store had in stock.
2026-08-09 00:08:34
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angiewby :
old navy jeans have never failed these thicc thighs 😭
2026-08-09 18:55:24
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heyfab_ ❣️ :
Old navy jeans stretch and bag within hours. Their clothes are not the best quality.
2026-08-09 20:23:37
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user346284547 :
Getting Wisdom Kaye on board is soooo smart
2026-08-08 20:26:48
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MDClouds :
Cardis ad was better for me
2026-08-08 13:31:25
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