@corporatesurprises: A restaurant charges a premium for taking ONE thing away from you: your sight. 🌑 Dans le Noir serves dinner in complete darkness. Not dim. Pitch black. You can't see your plate, your hands, or the person across the table. And you're served by waiters who are blind or visually impaired. In that room, they are the ones with the advantage. Here is the psychology. With sight gone, every other sense gets louder. Texture, temperature, smell, sound. People taste things they would normally swallow without noticing. And something else happens. You stop performing. No photos. No checking who is watching. You just talk, and eat, and listen. The food was never really the product. Losing a sense was. You did not buy dinner. You bought a story you will still be telling in ten years. So the next time somewhere charges a premium, check whether you are paying for the food, or for the story you get to tell afterwards. And if you run a business, ask what you could take away. Removing something can be worth more than adding anything. 👉 Would you eat a meal you could not see? Yes or no in the comments. Follow @corporatesurprises for the psychology behind the business moves nobody talks about. #corporatesurprises #consumerpsychology #danslenoir #restaurantmarketing #marketingpsychology

Adam James

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Region: MX

Saturday 08 August 2026 04:07:04 GMT