@esoessafety: Five years, a patent, a fire, a million plot twists… and she’s almost here. What started as a completely unhinged idea has turned into something we’ve poured so much of ourselves into, and I’m so damn proud of what we’ve built. We’ve learned a lot, rebuilt a lot, and somehow made this version even better than we imagined. And because I’m turning 40, I wanted to celebrate with you too, so the new Lip Service will be $40 instead of $70 for my birthday. 40 for 40. August 25. Comment 40 and I’ll send you the RSVP! ILY. 💋