@shawnpwalchef: The greatest curse became the greatest blessing. When we opened in 2008, the economy was collapsing, and for the first four years, we failed. But struggling forced us to find another way. We leaned into digital, social media, apps, podcasting, anything that could help people discover our business and care about our story. Eventually, we stopped thinking of ourselves as just a barbecue restaurant, and we became a barbecue media company. That transformation changed our business, and now our mission is bigger: help other operators, founders, and technology partners understand that they can do the same. Your biggest challenge might be the thing that forces you to build your greatest advantage. #CaliBBQMedia #DigitalHospitality #RestaurantMarketing @Cali BBQ Media

Shawn Walchef

Open In TikTok:

Region: BG

Tuesday 11 August 2026 19:00:00 GMT