@dutmadit1: Distribution is significantly more difficult than building a product or service. New entrepreneurs are gassed by building their products until the reality of distribution hits. Suddenly you have to be there, in front of your customers everyday. Talking to them, getting feedback from one, and then the next, and the next. Rinse and repeat… That process is exhausting, but it is inevitable. If you have a product or service or are planning to start one, allocate significant resources (time and money) to marketing.