@tiktokforbusiness: Dr Pepper went from challenger brand to cultural phenomenon. The budget didn't change. The strategy did. Drew Panayiotou, CMO at @Keurig Dr Pepper, has a straightforward explanation: forget the funnel. It's a flywheel and social is what keeps it spinning. In this episode of #MadeforTikTok Turning a Creator Moment into a Brand Win, Drew and @Erika Lewis, Head of Cultural Partnerships at TikTok, unpack how Dr Pepper turned a viral creator moment into a blueprint for brand growth. Watch the full conversation (link in bio). #TikTokForBusiness #MadeforTikTok #TikTokAcademy #CreatorEconomy