@forbes: According to Erika Kullberg, trust can be more valuable than a paycheck. After growing to 5 million followers on TikTok, Erika says she turned down a $100,000 brand deal because she didn't want to monetize her audience too early. Her reasoning: the relationship you build with your audience is harder to earn back than a missed sponsorship. Hear the full conversation at the link in bio.

Forbes
Forbes
Open In TikTok:
Region: US
Wednesday 12 August 2026 16:30:02 GMT
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mindandmessage
Mind and Message :
I respect this decision especially if the brand deal isn’t aligned with our values, or if it’s a product that in reality we would not use for ourselves. I call this self-respect but it’s also respect to the community trusting us.
2026-08-18 09:49:40
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epiphanyfromtiffany
Tiffany :
As an audience member, I would not care and use to it. Should have took the $$
2026-08-12 17:21:33
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pivot.with.krissi
Krissi :
Some people do have integrity
2026-08-13 05:48:01
5
ingrahamnyc
Shannon Ingraham :
Good rule. My rule is to never take a brand deal unless I believe in the product or service.
2026-08-12 20:37:53
9
danceoho
Noodles :
I agree
2026-08-12 23:50:00
1
amyyyblake
amy blake :
I 100% agree with this philosophy!
2026-08-12 21:17:20
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adamswest28
adamswest28 :
Never heard of her
2026-08-14 16:37:22
0
6figureswithcida
Cida | Business Mentor 🇬🇧 :
100% Yes to this. Wait and build your audience.
2026-08-15 01:18:53
1
ohmahjgosh
OhMahjGosh :
Good advice
2026-08-15 11:40:10
0
jeremyjamestulloch
Jeremy James Tulloch :
you make a good choice.
2026-08-14 21:19:21
0
nakupendaworld
Nakupendaworld :
❤️
2026-08-15 17:07:51
0
mark_anthony_rowan_kotze
MarkMyWords™ :
😲
2026-08-16 05:34:55
0
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