@geneslade: Your customer is giving you clues the entire conversation. Are you actually picking them up? They'll tell you what frustrates them. What they're worried about. What matters most to their family. What they've hated about past contractors. And what would make them feel confident moving forward. Most salespeople miss it because they're too busy thinking about what they're going to say next. Listen. Ask follow-up questions. Pay attention to the words they repeat. The customer will tell you how to sell them if you're paying attention. The clues are already there. #SalesPsychology #SalesTraining #AskBetterQuestions #HVACSales #LeadNinja