@theanatomyofadream: You’re either building an intentional brand, or a forgettable one. Caleb Ralston explains that branding is ultimately about association. What do you want people to immediately connect your name with? And just as importantly, what do you never want them to associate you with? Because every piece of content, partnership and decision is reinforcing something in the mind of your audience. The strongest brands are deliberate about both sides. Follow The Anatomy of a Dream for more conversations on building something people remember. #founder #content #podcast #brand #mindset #dream #partnership