@theplatformza: Two cakes. One can. R250. But here’s the business question I find more interesting: Are we paying for the cake, or are we paying for the experience of how the cake is packaged and sold? Because when a business takes something familiar, changes the presentation and turns it into a convenient, giftable product, the perceived value can change dramatically. And that’s the part entrepreneurs need to understand: You don’t always have to invent a new product. Sometimes you can create a new offer around an existing one. Would you pay R250 for the two-cake-in-a-can concept? 😂 #BusinessStrategy #PricingStrategy #SmallBusiness #Entrepreneurship #SouthAfricanBusiness

Lerato | Business Strategist
Lerato | Business Strategist
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Region: ZA
Friday 14 August 2026 04:21:59 GMT
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luthandcakecreations
Luthando Cake Creation :
She is not selling cakes, she is selling luxury. 💯💯
2026-08-14 11:24:46
176
zaude_deity
Zaude_Deity :
she also posted invoices people ordering in batches. her business is going good. let us leave her alone.
2026-08-14 11:43:32
176
bongamabai
Bee🦋❤️ :
R125 each is not bad, we buy a slice for R95 at restaurants
2026-08-14 22:18:22
81
kopano_powerhouse
kopano_powerhouse :
So true…I would pay R250, however I feel like her presentation doesn’t match the price. The packaging just looks messy, the way she ensembles her cake in the can is just not appealing, doesn’t look like she paid any attention to detail and because she is online I cannot judge how her on how her cakes taste which would make me overlook how they look. High pricing should look like the price it is attached to. There are many places that charge high prices for a small cake (There’s a cake shop at Leaping frog in fourways that charges R150 or so for a small cake shaped like an apple) people pay for it because there is an artistry behind it and it is well presented. I think people are complaining about her pricing because her presentation does not match her pricing.
2026-08-14 07:42:54
36
sinbadsarajevo
SinbadD :
its affordable. cake at fancy restaurants its roughly 65 to 75 per slice
2026-08-22 10:01:47
2
tloupridephotography
Miss Phumo Thato :
I am definitely her target market... I started following her when she was making cakes only and she does amazing work. Then she launched these cakes in a can and im still blown away. Im in NW and ive made a plan to her cakes
2026-08-14 10:37:31
62
leya.sibiya
Leya Sibiya :
Another thing we must learn some customers just don’t respect black businesses at all, as entrepreneurs we need to learn how to accept n let go and focus on our markets. If it was Woolies they can hut easy
2026-08-14 10:25:15
17
taz_fancyface
Taz_Fancyface 🍉 :
Honest opinion R250 for 2 cakes is rather reasonable.
2026-08-14 05:12:08
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kagisosebediela
Kagiso Sebediela :
There’s a lot of dynamics to price! It’s really complex and when food business owners still don’t understand food cost % we have an extremely long way to go!
2026-08-14 08:10:01
12
cloudy_day1230
♎️ :
Id absolutely buy.
2026-08-14 16:08:45
5
bakes_by_thah
Bakes By Thah :
Do you perhaps mind sharing your own interpretation of how her costing should have been done? From ingredients, overheads, right to the packaging…please give us a practical calculation that adds up to what you think she should have charged 📝
2026-08-14 14:15:10
8
bella.m231
Bella :
It's not even about target market, it's about the fact her product doesn't match the price, same with the syrup lemons
2026-08-14 10:08:00
44
fleethome.decor
FleetHome Decor :
Even if she said 1 Tao I'd still buy
2026-08-18 16:46:42
8
mzansinatural
_type4hyde 🐰 :
I also don’t agree with people imposing their perceived value of someone’s labour. The only person who decides this is the business owner and clients who see the value will come, if you wouldn’t buy it why argue her down? smdh
2026-08-14 15:09:59
2
motshidisi_m
Motshidisi M :
Oh it's for 2? I thought it's for 1
2026-08-14 10:24:15
7
namelesspersonlah
no name brand :
They are honestly so gooood totally worth it, yes they might not be the most economical but the quality is amazing
2026-08-14 13:13:51
6
c.wigs_restore
C. Wigs & Restore :
For 2? That’s reasonable!
2026-08-14 09:05:24
15
refi008
Refi🙄 :
I ask again for people who have tried her cakes how are they? It’s soo hard to find a review except for one or two influences. However people are saying she’s getting hundreds and hundreds of orders each week😏
2026-08-15 12:51:29
0
kopano_powerhouse
kopano_powerhouse :
You hit the nail on the head 💯 …I feel like business owners nowadays just make up pricing without understanding the components that make up that pricing for the customer and going off of “you are not my target market” is not the correct response because now the “target market” he/she refers to needs the value to make sense based on the price.
2026-08-14 07:45:29
8
smartstartonlinestore
Smart Start online store :
id definitely buy 👌
2026-08-15 11:32:47
1
sammyskitchen03
Sammy's kitchen :
the quality is worth it and her packaging is reusable so you're not just paying for cakes. she knows her worth if l was closer l would buy. l paid R250 for egusi on uber eats and the portion and quality was not worth the price
2026-08-14 16:58:47
4
mercyflatstomachtea
Mercy flat stomach tea :
They are very affordable considering her time,packaging,electricity used to bake and ingredients,its like people who buy from Mr price complaining about Gucci prices
2026-08-15 06:28:27
4
adv_trm
Mrs_trm⚖️💙 :
it 1 not 2.
2026-08-14 11:33:27
4
vanessadolly1
VanessaM🍀 :
I wouldn't buy but im.glas she is able to girl boss and make her bag I dont even like cake
2026-08-14 14:31:40
0
mjay_daniels
MJ Daniels :
Look at the German car manuf struggling to stay afloat because of “ not target market” mentality. We need to remember a business still needs to make sense. A lesson here is market analysis and she’s getting to learn the market analysis in real time
2026-08-16 06:18:52
1
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