@jasfbaa: I lost £7,000 when I started Amazon. Here's what I'd do differently. 💔 Validate the product before spending anything. Cover the essentials first. And always hold money back for ads and a second order. Running out at launch kills great products before they get a chance. You never find out if it would've worked, you just run out of runway. The real cost wasn't the £7k. It was the years it took me to understand why I lost it. Learn from mine instead. 🤍