@launch.automation: Most insurance agents start with the policy. Great agents start with the problem. Before recommending coverage, find out what your client is actually worried about. Is it protecting their kids? Paying off the mortgage? Leaving behind debt? Covering final expenses? When you understand what keeps someone up at night, you're not just selling life insurance. You're helping them solve a real problem. Ask better questions. Listen more. Sell less. #InsuranceAgent #LifeInsurance #InsuranceSales #InsuranceTips #aicast