@neilpatel: It's easier for you to manipulate what's said about your business on your own site than what other people say about you. This is why traditional search engines value backlinks... they show that other sites generally like yours. And similar to traditional search engines, LLMs care about what 3rd parties say about you because it is harder to manipulate. But not all 3rd parties signals are equal. Here are the ones that will probably be more relevant in the long run.

Neil Patel

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Friday 14 August 2026 21:59:48 GMT