@shawnpwalchef: Fear is one of the biggest reasons restaurant owners don’t post videos. “What will people say?” I own @Cali BBQ in San Diego, and I’ve heard it all. “You can’t make barbecue in California.” “Real barbecue comes from Texas.” “You’re doing it wrong.” And guess what? Some of our most popular videos are the ones where people tell us exactly that. The goal isn’t to make everyone on the internet agree with you, the goal is to reach the people who matter: the person visiting San Diego looking for barbecue, or the neighbor down the street who still doesn’t know your restaurant exists. You can’t control what the internet says, but you can control whether you show up. That’s why we keep putting in the time and effort #CaliBBQ #RestaurantMarketing #Storytelling @Cali BBQ Media

Shawn Walchef

Open In TikTok:

Region: BG

Sunday 16 August 2026 19:00:00 GMT