@dmitrihasideas: interest media vs. social media part 001: where do brands start...& what should they actually be making content about? well it starts with creating content hyper fixated on your consumers functional, emotional, and cultural interests...not your product. this video breaks down exactly how to do this with examples in this mini series I'll be breaking down how brands and personal brands need to navigate this era of interest media & social media + teach you how these platforms actually work + how consumer behavior dictates everything (not algorithms). #brandmarketing #socialmediamarketing #brandstrategy