@stay.focused.57: Jaguar went from 783 UK registrations in January 2025 to just 6 in January 2026, a collapse of more than 99%. But this story is bigger than one bad month. Jaguar discontinued most of its existing lineup, entered a long transition toward its next generation of vehicles, and completely reinvented its brand identity with the controversial “Copy Nothing” campaign. The result? Dealers were left with very few new cars to sell, longtime fans were divided, and one of Britain’s most iconic automotive brands entered one of the most dramatic transformations in its history. Jaguar is betting everything on reinvention. The question now is simple: Will this become an incredible comeback… or one of the biggest branding mistakes in automotive history? #Jaguar #Cars #CarTok #Automotive #CarNews

MOHD57
MOHD57
Open In TikTok:
Region: AE
Sunday 16 August 2026 11:52:35 GMT
220142
787
191
132

Music

Download

Comments

bournesimon
bournesimon :
Go woke, go broke. Literally no sympathy.
2026-08-16 19:28:40
120
sccosdev
Scos :
Went woke and then went broke, 🙄
2026-08-16 20:46:17
62
dima017141
DiMatrazzzo :
go woke-go broke.....its simple as that!
2026-08-16 13:47:23
49
andy.gager
andy gager :
Jaguars target market was the male over 50 demographic, relaunching a DEI focused brand was akin to the CEO of Kodak stating this digital photography will never catch on….,
2026-08-16 20:48:01
46
sandwich9989
Biscuits! :
Go woke go broke
2026-08-16 21:15:38
19
gettiville
gettiville :
Woke never wins.
2026-08-17 03:50:55
20
glenbarker01
glenvan04 :
that utterly stupid commercial didnt help either and branded the whole of Jaguar bosses as bonkers ....,A total laughing stock of the motor industry ...
2026-08-16 21:51:24
33
creamcracket
“Patria nostra auxilio indiget :
Sad I sold Jags for over 10 years I left in 2017 they had a solid data base but they alienated there key customers so seeing the demise of a British car yes i know they were owned by Tata but they were a British car with real history !!! This is what woke does
2026-08-16 23:07:55
8
richardhyland
Richard Hyland :
They stopped making cars to refocus their entire line up. You can’t sell something when you’re intentionally not making anything to sell
2026-08-16 21:30:29
12
878save
dj :
Due to social media, there are many individuals who badmouth or spread negative things about a company
2026-08-18 12:38:21
0
doby266
Pako :
go woke go broke. The brand didnt deserve that, the execs are criminals
2026-08-17 18:39:35
6
mikeyjo19
M :
European market exactly the same...Volkswagon apparently laying off 1000,s of employees....😢
2026-08-19 06:32:07
0
zeus.da.cat
Zeus.da.cat :
You can’t sell what you’re not building…
2026-08-16 14:16:22
13
juanito.calamon
Juanito Calamon :
At least 20 brands will be discontinued due to the Chinese Tsunami
2026-08-16 18:00:32
14
the0ldwise1
the0ldwise1 :
go woke, go broke
2026-08-17 16:58:53
5
jamesneale1
James Neale :
JLR products are expensive & unreliable rubbish. They're years behind in quality.
2026-08-16 18:31:04
8
old_man_zx10
old_man_zx10 :
I thought bullshit but googled it and true, but tied in heavily to a transition to electric so have stopped production and not sold any after January. October is the launch of there flag ship electric model, time will tell
2026-08-16 20:45:38
5
mattiawelly
Mattiawelly :
They’ve got a 1 year gap in production, you can’t sell cars you don’t make. New model coming.
2026-08-17 12:09:58
7
3898ssb
SSB :
Jaguar sold a total of 1,725 new cars in the UK over the full year of 2025, representing a massive 89.6% collapse from the 16,617 cars they registered in 2024.This extreme dip in sales data is not due to a natural loss of popularity, but rather a deliberate and unprecedented corporate strategy by its parent company, Jaguar Land Rover (JLR).
2026-08-18 08:08:19
1
captainnemo73
Γίαννης Ραπτόπουλος :
If you go WOKE you go broke.
2026-08-19 04:21:30
1
stevewestwood3
stevewestwood3 :
You seemed to have forgotten to mention that they were hacked and there was no production for 6-8 weeks 👍
2026-08-18 06:19:30
0
speziposh
SpeziPosh :
End is nigh for them 😕
2026-08-16 21:18:44
3
tahirr1919
Tahirr and 1419 others :
Loved my Jag design but the car broke down so much, NEVER again
2026-08-17 07:50:22
3
bigboy.boxing
BIGBOY.BOXING :
If I accept the job as chief executive at jaguar, I will shock the world unveiling a new E-type roadster with a V8 and sub 3.0 second 0-60 at the Geneva car show. Will anybody back my appointment?
2026-08-18 00:20:06
2
ollie7072
Ollie :
Sad. The brand is dead.
2026-08-16 21:56:01
2
To see more videos from user @stay.focused.57, please go to the Tikwm homepage.

Other Videos


About