A billboard can be one of the most important parts of your TikTok LIVE setup, especially if you’re selling products. Think of it as your LIVE’s on-screen salesperson. It helps viewers immediately understand what you’re offering without having to wait for you to explain it. People constantly enter and leave TikTok LIVEs. Someone might join while you’re answering a question, demonstrating the product, or talking about something completely different. A good billboard keeps your main message visible the entire time. Your billboard can highlight the current price, discount percentage, flash sale, coupon, free shipping, or the biggest reason someone should care about the product. The key is keeping it SIMPLE. Don’t try to cram ten different selling points onto one graphic. Viewers are watching on a phone, so your billboard needs to be readable within a second or two. Something like “LIVE FLASH SALE — ONLY $199” is much more effective than a paragraph explaining the entire promotion. Placement matters too. You don’t want your billboard covering your face, the product, comments, or other important parts of the TikTok interface. Build your LIVE setup so the billboard feels like part of the presentation. I also like creating billboards as transparent PNG stickers. This lets you make them colorful, branded, and attention-grabbing without having a giant rectangular background taking up your screen. A good TikTok LIVE billboard should do three things: GRAB ATTENTION. COMMUNICATE THE OFFER. GIVE VIEWERS A REASON TO STAY AND SHOP. It’s a simple addition that can make your LIVE look more intentional while helping every new viewer quickly understand what you’re selling. #TikTokLive #TikTokLiveTips #TikTokShop #TikTokShopCreator #LiveShopping - @karson.social.sel