@jessgleim: Your ads should not be where you figure out what people want. Organic content gives you the data first! Test it all organically first, THEN those winners because your ad content. This is exactly why I build organic + paid into my Revenue Roadmap in the right order. I don't believe in “let’s run some Meta ads and see what happens” is not a growth strategy. It’s an expensive experiment. #adstrategy #socialmediaads #metaads