@stefanravram: You shouldn’t be trying to figure out Instagram Reels from scratch anymore. Local owners don’t need fancy concepts; they need one script they can reuse: “If you live in [CITY] and you’re a [CUSTOMER]…” “The biggest mistake I see is [MISTAKE]. Here’s how we fix it…” “If you want this done right the first time, [NEXT STEP].” Swap the details, keep the structure. That’s how you stay consistent without hating content.